PINC sets firm foot in the Philippines at the launch of AUMA Fashion Styling Firm

Launch of AUMA Fashion Styling Firm in the Philippines in partnership with Singaporean Social Platform, PINC

PHILIPPINES Taguig City, September 3, 2019 – One can buy fashion but not style, or can they? AUMA Fashion Styling Firm, the new kid on the block as Manila’s newest fashion styling firm aims to change this perception. Their passion lies in helping people discover their best selves through a developed sense of personal style. Hand in hand with Singapore’s PINC Interactive Pte. Ltd., AUMA Fashion Styling Firm will be launched at Marquis Events Place, Bonifacio Global City, Taguig City.

Fashion is fluid and subjective but AUMA Fashion Styling Firm is in the business of making fashion one less thing to worry about. They look to develop confidence in their clients through well-selected and curated looks, giving them access to quality and premium styling without the hefty bill that often comes with it.

“Filipinos love fashion, but sometimes the fashion industry makes it so hard for non-celebrities to access it, so they become intimidated. I want to break the stereotype of fashion being superficial and expensive; this is why I made sure our services are inclusive and reasonably priced. I want everyone to feel empowered by clothes and not scared of it,” says Mika Cabrera, AUMA founder and head stylist.

She adds, “It’s an honour partnering with firms and companies such as PINC as we share a mutual vision of fashion being for the people. These companies drive inclusivity in an industry that is considered elite.”

Among the services they offer are:

  • Fashion styling services (personal or commercial)
  • Wardrobe styling (edit or curate an existing wardrobe)
  • Consultation (personal assistance in shopping)
  • Personal styling
  • Commercial styling

Singapore’s famed tech startup, PINC – a social platform backed with a marketing-as-a-services (MaaS) solution for brands – has also thrown support into the AUMA Fashion Styling Firm by being one of their primary sponsors for the launch. “We wanted to support AUMA and its founder Mika Cabrera because we support the message to spread that fashion is a means to elevate your confidence,” says Sabrina Wang, CEO and founder of PINC.

Marrying fashion and style will now be possible as AUMA enhances and empowers its clients’ sartorial vision to life without the fuss. It is about establishing and rearranging an individual’s unique style of DNA and projecting it through the clothes and accessories they wear. They are out to prove that fashion is not superficial but the emancipation of their creative self.

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For media inquiries, please contact:

Dems Angeles
Media Relations Specialist

Roxanne Zhang
PINC 360 Public Relations Associate

PINC 360 Public Relations Team


What began as a clothing line in 2017, AUMA slowly evolved into a fashion styling firm – aptly named AUMA Fashion Styling Firm – that‘s passionate about helping people discover their best selves through a developed sense of personal style.

AUMA strives to empower people – women and men alike – by recognizing that its clients’ personal style and styling needs are a journey in which they are meant to guide, edit, punctuate – and never dictate. AUMA keeps things tailor-fit for YOU to enhance what you already have. More than just customers, AUMA sees its clients as collaborators who they work closely with to let their vision come to life.

Whether it’s a commercial photoshoot, a special occasion, or simply curating one’s wardrobe, its team is of service to help achieve the desired looks and results.


Mika’s love for fashion is more than just an interest in beautiful clothing, it stems from a strong desire to be part of an industry and community that shares her passion, talent, and drive.

She started as a stylist under the mentorship of Metro Magazine’s Creative Director, Eldzs Mejia. Straight from fashion school, Mika delved into styling and design and is now set to connect and collaborate with her clients to help bring out the best looks from their own style DNA.


PINC is a social commerce platform that incentivises users for engagement and shopping, empowering brands to connect with users. Backed with machine learning (M.L.) and artificial intelligence (A.I.); PINC 360 provides a marketing-as-a-service (MaaS) solution that drives data from users, providing brands with business insights and marketing and public relations automation tools.

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