Unleash your inner spirit connoisseur at JIU Asia 2023: A journey through the world of spirits

Singapore’s premier spirits expo, connecting enthusiasts, aficionados and industry experts over three exhilarating days.

Attention all spirits enthusiasts and aficionados! Prepare to embark on a thrilling adventure through the world of spirits at JIU Asia 2023, Singapore’s first-ever event showcasing independent and local brands, white-label gems, and rare casks and collections. This annual spirits expo promises to be a spirited affair where you’ll rub shoulders with industry professionals, business leaders, and fellow enthusiasts over three exploratory and experiential days.

Savour the hidden gems with guided tasting sessions: At JIU Asia 2023, treat your palate to an extraordinary range of flavours through guided tasting sessions. Discover exclusive independent and local brands, white-label selections, and rare collections, and indulge in the unique world of spirits like never before.

Learn from the best with expert-led masterclasses: Broaden your Baijiu and Whisky knowledge by participating in expert-led masterclasses by esteemed industry professionals such as “The Whisky Man” Keith K L Chong, Tim Barnes, and Lawrence Lim. These sessions deepen your understanding and appreciation for spirits while equipping you with insider knowledge.

Explore the mystique of Chinese Baijiu culture: Embark on a sensory exploration of the thousand-year-old Chinese Baijiu culture. Savour this cherished spirit’s unique and diverse variants, and learn the art of appreciation for one of the world’s most revered beverages.

Uncover the lucrative secrets of spirits investments: Discover the untapped potential of spirits as modern asset classes with insights from industry insiders. Explore the lucrative world of Whisky and Baijiu investments and elevate your spirits portfolio to new heights.

Bid on the world’s finest and rarest spirits at the exclusive hybrid auction: Don’t miss the opportunity to bid on some of the world’s finest and rarest spirits during JIU Asia 2023’s exclusive 3-day Hybrid Auction, hosted by Liquid Gold Auctioneer – Asia’s premier professional online auction platform.

Engage in spirited conversations with industry experts: Forge new connections and engage in spirited discussions with a diverse community of spirits enthusiasts. Network with independent bottlers, distillery representatives, business leaders, key opinion leaders, chambers and trade association members, and fellow connoisseurs during the expo.

JIU Asia 2023 is set to be an unforgettable journey through the world of spirits, offering an unparalleled experience for anyone passionate about independent and local brands, white-label selections, and rare casks and collections. Don’t miss this chance to immerse yourself in a world of discovery, learning, and networking, all while indulging in the finest spirits the industry offers.

If you’re a PINCfluencer, secure your FREE passes now and prepare for a spirited adventure at JIU Asia 2023! Or grab them with 20 percent off at JIU Asia’s website with coupon code “PINC20“! 🥃🌟


Five lucky winners stand a chance to win a pair of FREE passes by following the simple steps below:

  1. Follow @jiuasia and @thepeoplesinc.
  2. Like the Instagram post.
  3. Comment and tag three friends.
  4. Submit your entry below (you must log in or sign up to see the form).

Bonus: Share this post or post about JIU Asia 2023 and tag @jiuasia and @thepeoplesinc for another chance.


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