Bluebella is a fashion-led, lingerie and nightwear brand, designed in-house in the London office. The collections have a directional and exciting signature look, that reflects the strength and femininity of the woman, with an aesthetic redefining sensuality.


Founded in 2005 by Emily Bendell, the story and vision for the brand were simple. Fashion-led luxurious lingerie and nightwear collections designed for spirited and style-conscious women. Bluebella is a lingerie brand with strength and modernity at its heart; created to redefine sensuality.


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