Content Writer

Job brief

We are looking for a content writer to write and publish various pieces for our company’s website, like articles, ebooks and social media posts.

Content writer responsibilities include producing marketing copy to advertise our products, writing blog posts about industry-related topics and promoting our content on social media. To succeed in this role, you should have digital publishing experience and generate traffic and leads for new business.

Please share samples of your work (portfolio or links to published articles) along with your application.

Ultimately, you will help us reach our target audience by delivering useful and appealing online information about our company and products.

Content Writer responsibilities include

• Researching industry-related topics.
• Preparing well-structured drafts using digital word processing and publishing platforms.
• Creating and distributing marketing copy to advertise our company and products.
• Research industry-related topics.
• Prepare well-structured drafts using digital publishing platforms.
• Create and distribute marketing copy to advertise our company and products.
• Interview industry professionals and incorporate their views in blog posts.
• Edit and proofread written pieces before publication.
• Conduct keyword research and use SEO guidelines to optimise content.
• Promote content on social networks and monitor engagement (e.g. comments and shares).
• Identify customers’ needs and recommend new topics.
• Coordinate with marketing and design teams to illustrate articles.
• Measure web traffic to content (e.g. conversion and bounce rates).
• Update our websites as needed.

Requirements

• Proven work experience as a content writer, copywriter or similar role.
• Portfolio of published articles.
• Hands-on experience with content management systems (e.g. WordPress, etc.).
• Excellent writing and editing skills in UK English.
• An ability to fact-check long-form content pieces.
• Time-management skills.
• Familiarity with SEO.